Brownies · Cookies · Desserts

Crumbella by Ireen

Small-batch brownies and cookies, built with a watchmaker’s patience in Cheras, Kuala Lumpur.

Order a box See the work
Scroll to break the cookie 3.0965° N · 101.7461° E Baked to order, Tue–Sun

Movement I · Anatomy

Every cookie is a movement of small parts.

Butter browned until it smells of toffee. Dough rested for a day and a half. Dark chocolate chopped by hand so it melts in pools, not dots. Each part has one job, and nothing is there for decoration.

Dough rest
36 h
Chocolate
70%
Weight
110 g

Movement II · The break

The real test is the snap.

A crisp, caramelised rim that gives way to a soft centre. When you pull it apart, the chocolate should stretch before it lets go. If a batch doesn’t do that, it doesn’t leave the kitchen.

Bake
11 min
Oven
180°C
Centre
Molten

Movement III · The brownie

Then, something darker.

Dense, fudgy and heavy for its size, with a paper-thin crackle on top that shatters under a fingertip. Made with more chocolate than flour, and baked a minute short on purpose.

Cocoa
70%
Top
Crackle
Texture
Fudge

Movement IV · The cut

Nine squares to a tray.

Cooled overnight, then cut with a hot knife so every edge is clean. Each square is weighed, wrapped and sealed by hand before it leaves Cheras.

Squares
9
Cool
12 h
Keeps
5 days

II · Selected work

Orders, commissions and collaborations.

Who buys from Crumbella: cafés that want a signature bake, offices sending festive gifts, couples planning a dessert table, and people who simply want a very good box of cookies.

The Crumbella by Ireen emblem: Brownies, Cookies, Desserts. Little bites of happiness.
The house seal · Little bites of happiness

III · About

Ireen bakes in small batches, by hand, in Cheras.

Crumbella started in a home kitchen in Cheras with one cookie recipe and a lot of patience. Today Ireen bakes brownies and cookies for cafés, offices, weddings and anyone who thinks dessert deserves to be taken seriously.

Every batch is weighed to the gram, rested overnight and baked to order. Nothing waits on a shelf. When your box leaves the kitchen, it was in the oven that morning.

Who I bake for

  • Cafés & coffee barsWeekly wholesale trays, delivered across the Klang Valley.
  • Offices & corporate giftingBranded tins for Hari Raya, Chinese New Year, Deepavali and Christmas.
  • Weddings & eventsFavour boxes and dessert tables, from 50 guests up.
  • Birthdays & just becauseBoxes of 6, 12 or 24, baked the morning you collect.
SpecificationHouse cookie · CB-01
Dough rest
24–36 hours, chilled
Bake
11 minutes at 180°C
Chocolate
70% dark, hand-chopped
Weight
110 g per cookie
Batch
24 pieces
Keeps
5 days, airtight

IV · Order

Let’s bake something worth breaking.

Tell me what you need and when. The form writes your order message for you. Copy it and send it to me as a DM on TikTok.

Lead time 3 days · 2 weeks for corporate and festive orders

TikTok
@crumbellabyireen
Email
hello@crumbella.my
Pickup
Cheras, Kuala Lumpur. Exact address sent on confirmation.
Delivery
Klang Valley by Lalamove or Grab, at cost.
Hours
Tuesday to Sunday, 10:00–19:00